Katalyst is a merger of three industries. A piece of us is connected to ad agencies. Because we get the complex overlay of the social Web, we know how to engage an audience and how to make entertainment for the social Web. And we know how to gain and activate and retain an audience. So we create social networks for brands.
If you don't understand viruses, phishing, and similar threats, you become more susceptible to them. If you don't know how social networks leak information that you thought was private, you're likely to reveal much more than you realize.
My background isn't in social software; it's in online community, social networks, personal publishing, blogging, self-expression on the Web. I got on the Internet in the 1980s, and the magic moment for me arose from my being a literature geek, especially Dante and Shakespeare.
As kids, we say stupid things, and because there's not a record of it, nobody is going to give you a hard time at 30 years old about something you said or did when you were 8 years old. Online, you have all these social networks that are moving to a state of persistent identity, and in turn, we're sacrificing the ability to be youthful.
Living as we do in the age of Facebook, we shouldn't be surprised that some countries are starting to imagine themselves more as social networks than as a physical place.
Social networks particularly will tend to converge and consolidate over time, especially because they're inherently governed by network effects. So the bigger ones will just get bigger, their value will multiply exponentially, and the smaller ones will become less and less relevant.
Since I did the SK Project and I partner with the United Nations World Food Program, I got a lot of different feedback from people online. Through social networks and through the Twitter. I read the comments and see 'em saying, 'People hungry here, Fif.'
BitCoin is actually an exploit against network complexity. Not financial networks, or computer networks, or social networks. Networks themselves.
New content online no longer requires new stories or information, just new ways of linking things to other things. Or as the social networks might put it to you, 'Jane is now friends with Tom.' The connection has been made; the picture is getting more complete.
There is no time and space in the digital world. People chat and collaborate through social networks. Cultural icons garner millions of fans online in locations they have often never been themselves. The boundary between public and private life is now everyone's business.
